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Dina Lewis, CAE, launched Distilled Logic in January, 2006 to provide associations and nonprofit organizations assistance with website usability testing, audience analysis, user research, and technology tool selection projects. Her 20+ years of experience in the nonprofit sector includes:

  • A founding member and vice president of Ellipsis Partners LLC where she led dozens of research, usability, requirements and vendor selection projects, and directed the company's educational activities for six years;

  • Vice president of professional development with the American Chamber of Commerce Executives where she directed certification and education programs, conferences, special interest groups and affiliate operations;

  • Marketing & communications manager with the National Association of RV Parks & Campgrounds where she oversaw the re-branding of the association and was editor of the association newsletter;

  • Manager, programs and services with the International Bottled Water Association where she managed the annual trade show and magazine advertising, and led a membership database implementation project.

Dina earned her Certified Association Executive designation in 1996, and is a member of ASAE & The Center for Association Leadership where she served as Chairman of its Technology Section Council.

She also is an active member of the Usability Professionals' Association DC Chapter, N-TEN, DC Web Women, and the Greater Washington Network where she served a two-year term as chairman of its Technology Advisory Council. She graduated from Duquesne University with a B.A. in Journalism.

Dina is an avid sports fan and food lover. She is active in her community serving as the Membership Chairman of the LeDroit Park Civic Association. And, she is always in planning mode for her next trip somewhere in the world.

Contact FAQ

"Although the gains don't fall into traditional profit columns, there are clear arguments for improving usability of non-commercial websites and intranets."
--Jakob Nielsen, Alertbox

Distilled Logic, LLC • 309 T Street N.W. • Washington, DC 20001 • 202.320.3060 • dina@distilledlogic.net