Case Studies

American Gas Association

The Challenge
The American Gas Association (AGA) chose Distilled Logic to support the organization in a move to a new content management system that will integrate with its association management system.

The goals of the project are: to enable AGA to serve its constituents better through its website, delivering content more effectively and offering more online services, to provide a better platform for commercial transactions and marketing (e.g., publication sales and job listings) and to allow its staff members to take ownership of Web content and help enrich and maintain the site.

The Solution
Distilled Logic began the project by re-evaluating the organization's user research data, applying it against AGA's strategic goals and objectives, and developing recommendations to prepare its content for the site conversion.

We then worked closely with AGA and its implementation partner, Susquehanna Technologies, during the discovery process interviewing staff members and developing a revised content strategy for the site. We also conducted user testing of two proposed information architectures and recommended revisions to the content labeling and site organization.

The engagement continues with Distilled Logic helping to manage the content conversion, collaborating with programmatic staff to ensure the new section landing pages meet both organizational and user needs. We are also ensuring the content meets the user-centered goals AGA has set to continue to improve constituent service through its site. The new AGA website launched in June, 2007.