Articles

We offer these articles on relevant Internet or nonprofit topics for your review and education. If there are other articles you believe should be listed here, suggest them for consideration.

Are Your Members Satisfied or Loyal?
SmartBrief's Insights blog post discussing Zipcar's success with achieving member loyalty.

Tips for Quality Web Site Content
Our thoughts on the value of a content strategy as a contributing blogger on SmartBrief's Insights.

Tips for Web Site User Research
Three high value, low cost tactics you can use for ongoing Web site research.

Two Tools for Making Your Website More Focused
Be proactive and practice ongoing no cost/low cost usability assessments of your organization’s Web sites. There are many tools and techniques available that don’t require big budgets or a big time investment.

Fact-based Leadership
Follow the lead of Hostelling International to upgrade your database—and use business intelligence to your members’ advantage.

Improving Member Access to Information
Learn how three associations used business intelligence to improve their member relations projects.