The goal of all of our website usability projects is quite simple: Help you make your site easy to navigate and useful for your members and customers.
Our services in this area range from website and audience analysis activities to user testing. Research techniques we have successfully used include:
Website Analysis We evaluate your site in the context of usability conventions and standards.
User Surveys We design the questions to help you to benchmark user satisfaction, to gather ideas for new functionality, and to gather more information about your site users. Our results analysis provides actionable recommendations to inform your website strategy and improve your site.
User Interviews By talking with and listening to your users, we gather enlightening, true-to-life accounts of their personal and professional development needs.
Focus Groups Through facilitated conversations with groups of your users or members, we uncover ideas to develop and reveal potential solutions for site improvements.
User Testing Our experience with face-to-face and Web-based user tests of websites, wireframes and page designs enables us to capture and understand the ways users think about and seek to find the information you provide.
Content Strategy We will help you define a content strategy focused on how members and visitors seek to find information. All that we learn from usability research tactics is applied to developing a user-centered information architecture for your website.
Depending on your specific needs, we will recommend the right mix of techniques to resolve your website usability questions.
Contact us for more information about these services.
A passion for helping associations and nonprofits to use the Internet effectively